About Us

JPM jewelry was founded in 1996 by brothers Joseph, Paul and Mark Yushuva. They have a rich background in the watch and jewelry industry and evolved JPM into becoming one of the leading trendsetters with their exquisite and unique jewelry designs. They have become well known within the industry as offering the finest quality and the most impeccable jewels.

May 10, 2013 (New York, NY)-JPM Jewelry, New York diamantaire, is announcing the exclusive U.S. launch of their new jewelry brand: Casa Reale. With their signature brand – Casa Reale they are looking to expand its distribution to the U.S.

Inspired by historical Royal Jewels and influenced by some of the most prestigious royal houses from Asia to Europe, the Casa Reale pieces evoke the grandeur and style of aristocracy. The jewelry is a statement of heritage, nobility and renowned beauty. The collection uses primarily diamonds and precious stones and is all 18K gold and platinum.

Casa Reale has been sold internationally in some of the world’s most renowned jewelers in Dubai and Moscow and has been worn by both royalty and celebrities. The designs of Casa Reale are crafted to be a statement in luxury and glamour, unmistakably creative and made for the woman who is bold, confident and loves to be noticed.

“The Casa Reale collection has been extremely successful internationally,” says Joseph Yushuva, President of JPM Jewelry. “We wanted to wait until the time was right to debut Casa Reale to the U.S. market. The collection is very modern and speaks to today’s woman. The jewelry is strong and bold and is for the woman that is the CEO, the power broker, the wife, the mother, the sister, the best friend all rolled into one. The collection is as empowered as its wearer.”